EyeBuy Direct

It's How You Frame It

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From ManvsMachine: EyeBuyDirect glasses re-frame your world, turning everyday situations into surprising explosions of life and colour. We were tasked with creating a clear, consistent, fun & shareable 360 brand campaign that helped bring the ‘EyeBuy World’ to life. As well as four commercials we also designed and directed a series of character driven animations featuring the ‘EyeBuy Guy’. A unique character that we developed from scratch.

My role: LookDev + Design + lighting & shading.