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Nike - Flyknit

 

Nike - Flyknit

Infinite Possibilities

Nike Global commissioned ManvsMachine to create a cinematic piece that would communicate the 'Infinite Possibilities' of Flyknit for the 2016 Innovation Summit.

The film is just one piece of a progressive brand campaign revealing the performance and innovation of Nike Flyknit across all sports departments. The full motion identity of Flyknit, its infinity logo and custom Objectiv Fly typeface form a cross-category toolkit that can stand alone or merge seamlessly with its fellow Nike sub-brands.

My role: Look Dev and final lighting / shading.


 
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