It's How You Frame It
From ManvsMachine: It's How You Frame It
EyeBuyDirect glasses re-frame your world, turning everyday situations into surprising explosions of life and colour. We were tasked with creating a clear, consistent, fun & shareable 360 brand campaign that helped bring the ‘EyeBuy World’ to life. As well as four commercials we also designed and directed a series of character driven animations featuring the ‘EyeBuy Guy’. A unique character that we developed from scratch.
My role: LookDev + Design + lighting & shading.